February 2011
Beginner to intermediate
304 pages
5h 24m
English
Content preview from The Marketing Plan, 4th EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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18 Pulling the Plan Together
What I recommend you do first is to go back through the various case histories. Change numbers here and there to see what happens to the overall goals or objectives of each file (you can even save your “trysies” with different names). Play around. Get familiar with each of them. When you feel comfortable with the case study files, open up the software with the files for your data and start inserting some facts or numbers and then complete your objectives and strategies. You can start with any file, but I suggest you follow the book.
On customer analysis (see Chapter 4), what you are looking for is who really makes the buying decision and what turns them on. You don’t start by describing what your product or service ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.