The Matriarch Rules

Chapter 6A Life and Business That's Carefully Crafted

I want to tell you about a really valuable skill set you have but that you might be fumbling around with.

You may not realize this, but every Matriarch has experience in “brand development.” People pay experts tens of thousands of dollars for brand development services and you, my friend, DIY'd it! Now, while you have in fact done this yourself, I'm not quite sure you were strategic or deliberate about it. But the good news is, it's not too late to change that!

Let me explain. Branding is the practice of strategically building a company's value proposition and reputation. A value proposition is a cleverly designed description of how your product or service is uniquely superior to other brands who sell similar things. A brand's reputation is based on the quality of its products or services, how it makes others feel, how it interacts, how it behaves, what it stands for and believes in, and whether or not it is aesthetically pleasing.

Being deliberate about creating your brand allows you to thoughtfully consider what you want to be known for. Once you know what that is, you can work backward from there to establish it. A Matriarch doesn't just hope for the best, she consciously designs her brand and she is perceived the way she intends to be.

A brand's message is conveyed in a multitude of ways, and whether it's business branding or personal branding, it should always be done purposefully.

Branding: Just Do It

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