Chapter 2

Overview

Section Editors: Chris Lennon & Clyde Smith

Like all industries that survive in our changing world, the ability to transform and adapt has been key in the media business.

When one considers where things started in the movie industry in the early twentieth century and where they now are just over a century later, the rate of change boggles the mind. The media business has been in a constant state of evolution ever since it began. In fact, it could be argued that this evolution has been interspersed with several revolutions along the way.

Revolution #1 – ​Television Enters the Scene

Consider the sea changes that occurred when television first became a popular medium. For the first several decades, the world of audiovisual ...

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