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Why the Membership Economy Matters |
Try this. Google “membership.” The majority of your results will be museums, churches, and other nonprofits. The term membership is owned by nonprofits and a few loyalty clubs—but that’s it. And that’s a shame, because, as I show, the Membership Economy contains many more organization types than nonprofits and loyalty programs. Indeed, when an organization is structured around the customer, with an ongoing and formal relationship between customer and organization, it becomes a membership company almost by default.
From Ownership to Access
In the past, much of our economy has operated on the principles ...
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