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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

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Build the Right Organization

If you want your organization to truly be part of the Membership Economy, start with the team and the culture. You need to have the right people and prioritize the right values.

Membership is at the heart of AARP. Dedicated to a mission that promises “to enhance the quality of life for all as we age, leading positive social change and delivering value to members through information, advocacy and service,” the AARP truly focuses on needs of members over any other goal. In fall 2014, I met with Kevin Donnellan, AARP Executive VP and Chief of Staff and his colleague, Senior VP, Membership, Lynn Mento. They ...

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