What You Can Learn from Online Subscriptions
There is much to learn from the digital natives—the companies that were born online and that have integrated technology into their entire business model. Digital natives use the latest technology to support their businesses. They have tiered subscriptions. They tinker constantly to add features. They tend not to be flashy or do “big reveals,” preferring to iterate constantly, changing the apps almost every day. Digital native organizations generally strive to design their services to be integrated into their members’ daily routines—an ongoing relationship rather than a one-time event.