O'Reilly logo

The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

image

What You Can Learn from Online Subscriptions

There is much to learn from the digital natives—the companies that were born online and that have integrated technology into their entire business model. Digital natives use the latest technology to support their businesses. They have tiered subscriptions. They tinker constantly to add features. They tend not to be flashy or do “big reveals,” preferring to iterate constantly, changing the apps almost every day. Digital native organizations generally strive to design their services to be integrated into their members’ daily routines—an ongoing relationship rather than a one-time event.

In ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required