March 2015
Beginner
288 pages
5h 45m
English
book
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
by Robbie Kellman Baxter
Content preview from The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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What You Can Learn from Traditional Membership Economy Companies |
There are companies that have been thinking creatively and aggressively about membership for a long time, even if they aren’t digital at their core. I include them because these Membership Economy organizations led the way and have stood the test of time, often competing in crowded, sophisticated, highly competitive markets.
It’s important to remember that membership is not a new idea, nor is it new for private-sector companies to benefit from membership models. They do some things extremely well—like building a strong brand and continuously reinventing services around ...
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I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.