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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

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What You Can Learn from Small Businesses and Consultancies

Membership Economy communities don’t have to be big to be effective. In fact, being small can be a competitive advantage because a small organization can focus on serving the ongoing, changing needs of a specific audience. In most cases, the entrepreneur can access off-the-shelf technology cheaply. There are dozens of SaaS-based software tools designed to support small businesses. Technology to drive operations is not the primary cost in a small business; usually the greater cost is in defining the model, developing the content, and managing the community.

In this chapter, we ...

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