What You Can Learn from Small Businesses and Consultancies
Membership Economy communities don’t have to be big to be effective. In fact, being small can be a competitive advantage because a small organization can focus on serving the ongoing, changing needs of a specific audience. In most cases, the entrepreneur can access off-the-shelf technology cheaply. There are dozens of SaaS-based software tools designed to support small businesses. Technology to drive operations is not the primary cost in a small business; usually the greater cost is in defining the model, developing the content, and managing the community.
In this chapter, we ...