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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

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What You Can Learn from Nonprofits, Professional Societies, and Trade Associations

Professional associations, environmental groups, museums, and other nonprofits have been in the Membership Economy longer than anyone. They tend to see themselves as being different from profit-making enterprises. While they do have some major differences, they are more like private sector membership organizations than they think. And they have a lot to teach other Membership Economy organizations.

Like private sector companies, nonprofits seek to provide ongoing value for their members. However, they have some unique challenges. They are committed to ...

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