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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue by Robbie Kellman Baxter

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From Offline to Online

Virtually every membership organization has some level of online activity. However, many are missing huge opportunities to engage fully online. Through technology, organizations can extend benefits beyond the limitations of face-to-face contact. It is possible to create new opportunities while lowering costs for members. Moving from offline to online actually requires a change in attitude though. Some organizations with an online presence haven’t fully moved to an online mindset. It’s not something you do once. It’s a different way to think about engaging with members.

The companies discussed in this chapter—Weight ...

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