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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

by Robbie Kellman Baxter
March 2015
Beginner
288 pages
5h 45m
English
McGraw-Hill
Content preview from The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue

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From Offline to Online

Virtually every membership organization has some level of online activity. However, many are missing huge opportunities to engage fully online. Through technology, organizations can extend benefits beyond the limitations of face-to-face contact. It is possible to create new opportunities while lowering costs for members. Moving from offline to online actually requires a change in attitude though. Some organizations with an online presence haven’t fully moved to an online mindset. It’s not something you do once. It’s a different way to think about engaging with members.

The companies discussed in this chapter—Weight ...

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Publisher Resources

ISBN: 9780071839334