Conclusion: How You Can Start Transitioning Today

Congratulations. You’ve made it to the last chapter of the book. You’re ready to apply the best practices of the Membership Economy. You want to make some changes that will help you and your organization to better achieve your goals.

“What’s next?” you ask.

In their great book The Knowing-Doing Gap [Harvard Business School Press, 2000], Stanford professors Jeff Pfeffer and Bob Sutton suggest that analysis must inspire action. I want to inspire you to take action—small, medium, or large. And I’d like to help you to begin as soon as you finish reading.

Before you begin riding off in all directions at once, however, I want to provide a few more tools to ensure that you are successful ...

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