In Section II, we talk about the different philosophies, strategies, and tools that make Membership Economy organizations successful. In this section, I focus on some real-world examples of organizations that thrive in the Membership Economy. You’ll meet some of the pioneers of the Membership Economy, get an inside peek at their organizations, and get some insights into what they have done well. At the end of each chapter are takeaways.
I’ve divided this section into six chapters, each of which describes and illustrates a particular type of organization that is part of the Membership Economy:
1. Digital subscriptions
2. Online community models
3. Loyalty programs
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