Images

CATEGORY EXPERT: SHOW ME WHAT YOU KNOW

If you have knowledge, let others light their candles in it.

MARGARET FULLER, EARLY NINETEENTH-CENTURY AMERICAN JOURNALIST

It was uncanny.

Every time I needed some obscure type of screw, switch, or hinge, the team at my hometown hardware store—Elliott’s—knew exactly what I needed and where in the store’s many aisles of fasteners to find it. The salespeople would go to just the right place in just the right aisle, pull out a drawer filled with the thingamajigs covered in decades’ worth of dust, take one out, explain exactly where and how to install it, then charge me all of 18 cents. They saved me hours ...

Get The Metail Economy: 6 Strategies for Transforming Your Business to Thrive in the Me-Centric Consumer Revolution now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.