The Microbrewery Handbook

Appendix 3Core Values and Standards of Behavior

Mission

To create incredible experiences that make our beer, our brewery, and our hometown, Pensacola, unforgettable.

Vision

To set the standard for the brewery experiences in the United States with exemplary product, atmosphere, quality, and customer service.

Core Values

We believe that our core values accurately communicate the things that drive us as an organization. As members of Perfect Plain Brewing Company, we are expected to live the values and embrace the spirit of our behavioral standards. Living the values is essential to create an environment that reinforces our dedication to our values/mission.

The importance of core values:

• Core values are part of the ideology so deeply held that they will never be compromised.
• The core ideology does not change, even in our changing environments.
• The core values of the company will withstand any change in leadership.
• Future employees are hired with similar values – they are not expected to adapt to our values.
• These values guide all behaviors, guidelines, and standards.
• We continually ask ourselves if decisions or activities are in alignment with our core values.

Our Core Values

Integrity:    We pride ourselves on being impeccable with our word, fervent in our passion for this city and our craft. We only sell beer we're proud to present.

Teamwork:    We are a team first. Like a great team, we help each other and hold each other accountable to live our values. ...