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The Million-Dollar Financial Advisor by David J. MULLEN

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3

LESSON THREE

Professional Development

THE DESIRE TO develop professionally and grow intellectually is part of the DNA of each of our top advisors. From the beginning of their careers, they all had an insatiable appetite to improve themselves. Their motivation was primarily driven by the desire to succeed: They all realized that as their expertise grew, so would their business. They shared a genuine interest in the financial markets and a desire to translate their professional growth into doing a better job of investing for their clients.

The professional growth success principle ties directly with the previous “size matters” success principle. As your larger client relationships grow, you will see that more affluent clients have higher expectations ...

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