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The Million-Dollar Financial Advisor by David J. MULLEN

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5

LESSON FIVE

Relationship Focus

FINANCIAL HEALTH and security are among the highest priorities people have in life, which is why understanding the psychology of investing is so critical. No matter how intelligent or logical the individual, fear and greed will always affect investment decisions. These emotions can wreak havoc on one’s financial investments, which is why so many wealthy individuals choose to work with a professional financial advisor.

Our top advisors all realize the importance of understanding their client’s psyche, and they take this knowledge into account when developing investment plans. They also understand that building trusting relationships with investors and prospects is essential to building a successful financial services ...

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