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The Million-Dollar Financial Advisor
book

The Million-Dollar Financial Advisor

by David J. MULLEN
November 2009
Beginner
272 pages
6h 24m
English
AMACOM
Content preview from The Million-Dollar Financial Advisor

5

LESSON FIVE

Relationship Focus

FINANCIAL HEALTH and security are among the highest priorities people have in life, which is why understanding the psychology of investing is so critical. No matter how intelligent or logical the individual, fear and greed will always affect investment decisions. These emotions can wreak havoc on one’s financial investments, which is why so many wealthy individuals choose to work with a professional financial advisor.

Our top advisors all realize the importance of understanding their client’s psyche, and they take this knowledge into account when developing investment plans. They also understand that building trusting relationships with investors and prospects is essential to building a successful financial services ...

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Publisher Resources

ISBN: 9780814414729