6

LESSON SIX

Marketing Best Practices

MARKETING IS A requirement for any successful business, including one in the financial services industry. Our top advisors never stop marketing. The desire and willingness to grow their practice has become part of their professional DNA, and they often market without thinking about it—it’s a natural process for them. In my observations, it is one of the most important differentiating factors between top advisors and those that are less successful. In many ways the specific marketing tactics are less important than having the ability to find ways to develop relationships with affluent investors.

Because they put themselves in the position to interact with affluent individuals all the time, our top advisors ...

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