CHAPTER 21

Event Marketing

IN THIS MARKET ACTION PLAN, I cover some of the most fun and effective marketing activities you can carry out: prospect events. Here are the four types that we will talk about:

1. Client appreciation event

2. Client advisory board

3. Lunch roundtable

4. Unique events

Almost all these events depend on your having some clients (and even some prospects and influencers) who are “raving fans” of yours, clients who are especially appreciative of your hard work, expertise, and skill.

CLIENT APPRECIATION EVENT

A client appreciation event is a fun event that is focused on the interests of your best clients; these events should be held monthly. Golfing is a natural venue for the event, but it could also involve fly fishing, wine ...

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