CHAPTER 27
Realtors
REALTORS® CAN MAKE AN EXCELLENT TARGET MARKET if you approach them the right way. Many of the successful ones are affluent, it’s easy to access information about them, they are easy to contact, they understand the sales process, and they have their own retirement planning needs. Most real estate firms do not provide retirement plans for their Realtors, so the retirement planning rests on the shoulders of the Realtors themselves. What’s more, most successful Realtors have uneven cash flow. A significant home sale can result in a six-figure paycheck that might be the only cash flow the Realtor gets in months. The temptation to make a big purchase right after a big paycheck is high, and managing cash flow and developing a thoughtful ...
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