CHAPTER 30

Alumni Marketing

MARKETING TO ALUMNI OF YOUR COLLEGE IS A GOOD STRATEGY for a number of different reasons. Successful people are typically loyal and grateful to their alma mater. In many cases their college years evoke strong, powerful memories and emotions. As a result, many affluent individuals are willing to give their college both their time and money. Becoming involved in your college alumni programs gives you the opportunity to meet and develop relationships with many affluent fellow alumni. What’s more, marketing through your alumni organization gives you more than access to affluent individuals you may already know; it also provides you with priceless information.

There are four reasons why investing time in alumni marketing ...

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