The Missing Discipline Behind Failure to Scale
Companies make significant investments in developing and incubating new business initiatives, but too few follow a rigorous path to scaling their ventures.
The Research
- The authors led a research project to understand why some companies successfully scale new corporate ventures while most struggle and fail.
- They analyzed the ventures of 31 large, global corporations; interviewed executives at each company; and gathered data via a quantitative survey answered by 150 executives.
In 2018, Best Buy announced that it would enter the health market. It was an unexpected move for a consumer electronics retailer, but it was consistent with then-CEO Hubert ...
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