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The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster, Tim Hayden

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4. Mobility and the Developing World

As innovation has accelerated over the past century, few successful technologies have disrupted business and economic structure globally. Yet mobile technology is doing this already on a wide scale, proving its power and unpredictability on an almost daily basis with new ways being discovered of managing, marketing, and operating business that did not exist before. Nowhere is this more evident than in developing nations, where the introduction of mobile commerce is increasing the pace of economic development and improving the quality of life, just as increased access to clean water or health care might. And if you are reading this from a “developed” nation, there are two lessons that we dive into in this ...

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