O'Reilly logo

The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster, Tim Hayden

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

10. Mobile, Media, and Data—Oh My!

The smartphone allows people to share nearly every aspect of their lives via text messages, email, social platforms, and yes, even phone calls. Whether you are an oversharer or not, it is not difficult to understand that a massive flow of data is coming from these devices, no matter who is using them or what they are sharing. For mobile marketing and mobile commerce to reach their full potential, businesses need to be able to collect, parse, and analyze these new data, and the contexts in which that data is generated. But first, a tangled mess of data and systems must be addressed before we can even begin to tap the potential of mobile data.

In Chapter 9, “Collaboration and Integration Are Critical,” we discussed ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required