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The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster, Tim Hayden

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11. Visual Storytelling

“Who needs words anymore? Humans have always been visual storytellers. Today, the technology in your pocket makes it easier than ever to take great photos and tell visual stories.”

—Jamie Thompson, CEO, Pongr

It is often said that a picture is worth a thousand words. That is especially true for smartphone users who use photos to share opinions, memories, and other experiences with friends, family, and social network connections. As more people walk around with a camera on their mobile phone that is as powerful as most standalone digital cameras, they are sharing as much visual content as text content in social media. To Facebook alone, an average 350,000,000 photos are uploaded daily. But this activity isn’t confined ...

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