book

The Mobile Commerce Revolution: Business Success in a Wireless World

by Tim Hayden, Tom Webster

October 2014

Intermediate to advanced

208 pages

5h 42m

English

Que

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Why We Wrote This BookIt’s Not Just MarketingSo, What Is This Book About, Really?

Americans and SmartphonesMobile Around the WorldMobile CommerceBeyond the NumbersThe Bottom Line
What Does Behavior Have to Do with Marketing and Business?
Commerce and Marketing Collide
Bridging the Digital DivideThe Holistic Impact of Mobile TechnologyThe Mobile Accelerant
Intimate ExpectationsBuilding TrustTechnical Concerns
Mobile WalletsWhat Will It Take for Mobile Wallets to Be Successful?
The Denial ProblemThe Engineering ProblemThe Expense ProblemThe Patent ProblemWho Will Lead or Follow?Quiet Confidence
What’s Old Is NewMobile Integration in ActionBig Idea
What’s a CMO to Do with All This Data?Measuring Attention to Spur ConversionsDual ScreeningResponsible Use of Data
Leveraging User-Generated PhotographyVisual ListeningCapitalizing on Line-of-SightThe “Selfie”Managing a Visual Storytelling Program
Desktop BlindnessMobile Is a Busy PlaceThe “Listening” Challenge
Getting StartedAsking for Directions
Social - Local - MobilePaying for ActionThe Check-InCommerce Everywhere
“Don’t Waste My Time”Mobile Messaging
Generating Mobile Web Traffic
Hire a Mobile Strategist Before a Mobile TechnologistAim to Create Behavior, Rather Than Chase ItStay FluidBe Holistic in Strategy and PlanningNever Forget That the Device Is Personal—and PublicThink about All the Reasons Why Mobile Consumers Aren’t at Their DesksSubtract Before You AddIntuit: B2B MobilityMAVN and Torchy’s Tacos: If You Build It, They Will SpendAll Hands on Deck
Step 1: Fix Your WebsiteStep 2: Fix Your ContentStep 3: Fix Your Payment SystemStep 4: Don’t Forget That Smartphones Are PhonesStep 5: Consider Judicious Use of SMSStep 6: Optimize Your Emails for MobilityStep 7: Be Sure Your Offline Presence Is Ready for MobilityStep 8: Make Sure Your Video Is Mobile FriendlyStep 9: Make Sure Your Social Media Is MobileStep 10: Play Nice with Others
The Touchless Future

Content preview from The Mobile Commerce Revolution: Business Success in a Wireless World

11. Visual Storytelling

“Who needs words anymore? Humans have always been visual storytellers. Today, the technology in your pocket makes it easier than ever to take great photos and tell visual stories.”

—Jamie Thompson, CEO, Pongr

It is often said that a picture is worth a thousand words. That is especially true for smartphone users who use photos to share opinions, memories, and other experiences with friends, family, and social network connections. As more people walk around with a camera on their mobile phone that is as powerful as most standalone digital cameras, they are sharing as much visual content as text content in social media. To Facebook alone, an average 350,000,000 photos are uploaded daily. But this activity isn’t confined ...