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The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster, Tim Hayden

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12. Mobile Listening and Response

It is entertaining to hear debates between marketers on which channel or media is better to use to reach and convert an ideal audience. Some want to argue social against mobile and vice versa. Tim has often been called upon to defend a stance that someone other than he has made in such debates. One of Tim’s former colleagues would tell him, “You don’t need to worry about Facebook and Instagram. Those are social media concerns, not mobile.” Such conflicts and dismissals may be justified in some minds, yet it is wrong to separate the two. Like peanut butter and chocolate (or jelly for some people), social and mobile live in harmony. In fact, mobile is redefining the future of social media on a daily basis.

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