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The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster, Tim Hayden

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17. How to “Think Mobile”

The key to capitalizing on the trends and reality of mobile technology is to think mobile first. Often, businesses consider their existing practices and products and find ways to adapt them to a mobile world. This is just the bare minimum requirement, however, for thinking mobile. The real key to success is not to think about making your existing practices mobile but to understand the ways in which mobility can, will, and should change those practices.

Getting the mobile mindset, then, is all about getting your head out of what you are doing now and into what your customers are doing wherever and whenever they might want or need to interact with you. A great way to do this is to get out of the office! Nothing beats ...

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