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The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster, Tim Hayden

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18. Ten Steps to Mobilize Your Business

We’ve talked about mobile strategy and how to think mobile, but what can you do—today? What are the tactical things that you must execute to build a mobility-enabled brand or service?

We put our heads together and came up with ten things you can do today (or, at the latest, tomorrow) to be sure your company is on the right track.

Step 1: Fix Your Website

If your website is not mobile-ready, you are not open for business, period. An alarming number of business websites today still do not even have mobile versions, despite the fact that many of these websites are advertised offline (on billboards, bus stops, and so on). Think about that—if a potential customer sees your web address somewhere around town, ...

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