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The Mobile Commerce Revolution: Business Success in a Wireless World by Tom Webster, Tim Hayden

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Introduction

The title of this book uses a bold word: Revolution.

We often think about revolutions as political, religious, or socioeconomic debates that escalate into warfare. But a revolution can also apply to human behavior. All you need is for some kind of fundamental shift to happen, and for that shift to happen quickly. This book describes just such a shift—one that is happening rapidly and changing the face of worldwide cultures and economies, consumer attitudes, and business structure. We are now in the dawn of the mobile commerce revolution, complete with multisided battles, intense competition, and a hard-fought pursuit to define the future.

As you read in this book, the desktop era is dying. And along with its death and the growing ...

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