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The Mobile DJ Handbook, 2nd Edition by Stacy Zemon

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6

Marketing and Advertising

To keep a lamp burning we have to keep putting oil in it.

MOTHER TERESA

Having a catchy business name, phone number, business cards, brochure, and website are all important marketing tools for a DJ. However, nothing is more important than direct marketing. This means that YOU are the show and the best means of advertising your company. Be a creative, passionate, professional performer and watch those word-of-mouth referrals grow without costing you a dime!

PETER GOLDSMITH, OWNER Suburban Disc Jockey Productions Bloomfield, Connecticut Director of Marketing www.themobiledjhandbook.com on-line community

The Marketplace

The demand for mobile disc jockey entertainers is growing. People who would have hired a live band ...

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