Video description
Your customers now turn to their smartphones for everything. What's tomorrow's weather? Is the flight on time? Where's the nearest store, and is this product cheaper there? Whatever the question, the answer is on the phone. This Pavlovian response is the mobile mind shift -- the expectation that I can get what I want, anytime, in my immediate context. Your new battleground for customers is this mobile moment -- the instant in which your customer is seeking an answer. If you're there for them, they'll love you; if you're not, you'll lose their business. Both entrepreneurial companies like Dropbox and huge corporations like Nestlé are winning in that mobile moment. Are you? In this interactive Harvard Business Review webinar, Josh Bernoff of Forrester Research explains how to find your customer's most powerful mobile moments with a mobile moment audit. You'll also learn to align your business and technology teams to exploit mobile, and turn one-time product sales into ongoing services and engagement.Table of contents
Product information
- Title: The Mobile Mind Shift: How to Engineer Your Business to Win in the Mobile Moment
- Author(s):
- Release date: June 2014
- Publisher(s): Harvard Business Review
- ISBN: None
You might also like
video
Executive Toughness: The Mental-Training Program to Increase Your Leadership Performance (Audio Book)
People with inborn talent may be good at what they do—but only the mentally tough reach …
video
Fearless Leadership: How to Overcome Behavioral Blindspots and Transform Your Organization (Audio Book)
Do you want to move your company in a new direction? Fearless Leadership provides you with …
video
Connect First: 52 Simple Ways to Ignite Success, Meaning, and Joy at Work (Audio Book)
Business psychologist, advisor, and consultant to organizations across six continents, Dr. Melanie Katzman provides 52 proven …
video
Coach Yourself to Win: 7 Steps to Breakthrough Performance on the Job and In Your Life (Audio Book)
A proven process for changing the way you behave--used by a renowned executive coach for more …