The Mobile Shopping Life Cycle

Video Description

For years marketers have been guided by the ""sales funnel."" But mobile expert Chuck Martin contends that the traditional sales funnel is dead. It is being replaced by a new mobile shopping life cycle where through mobile, marketers influence consumers' behavior and purchase decisions at key moments. In this interactive Harvard Business Review webinar, Chuck Martin describes why the sales funnel is dead and how mobile is fundamentally changing the shopping experience.