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The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Mikkel Rasmussen, Christian Madsbjerg

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TWO

Business Analysis, Data, and Logic

The Default-Thinking Method of Problem Solving

IT’S AN AVERAGE TUESDAY. Your sales numbers are telling you that you are still making money. People are arriving at work, and your e-mail inbox is stuffed to the brim. The phones are ringing, as always, and customer satisfaction survey results are ticking in. The net promoter score needs to be improved, the launch set for next month has its usual problems, and your key performance indicators are on track. What’s more, the supply chain is delayed, the R&D people are complaining that the deadlines are too short—“We need to streamline processes!”—the product portfolio is still too complex, and there are the same internal battles for budget and head count that ...

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