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The Moment of Clarity: Using the Human Sciences to Solve Your Toughest Business Problems by Mikkel Rasmussen, Christian Madsbjerg

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THREE

Getting Creative!

The Think-Outside-the-Box Method of Problem Solving

THE FOLLOWING ACCOUNT MAY SOUND like fiction, but we can assure you, it really happened, because we participated in it.

Healthy Harry Potter

“Listen up, everybody,” shouted the energetic facilitator while clapping his hands loudly. “Please join your teams and start shooting off some wild ideas.”

On a hot August morning in 2005, fifty selected thought leaders were gathered into a conference room. Over two days, these fifty experts—hand-selected for their varying areas of expertise and innovative problem solving—met for an exclusive workshop showcasing different ways that creativity and design thinking could solve some of the world’s biggest problems. The experts included ...

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