FIVE
The Turnaround
Lego
IT’S A DREARY LATE FALL day in Billund, Denmark. In a town of around six thousand people and a handful of stoplights, one would expect a small airport with a coffee cart and a single runway. Instead, Billund is the second-largest airport in Denmark, bustling with hundreds of international flights coming in and out every day. The town wastes no time in communicating its chief benefactor and honorary citizen; in fact, the smiling, square head of the iconic yellow man greets you at every turn. Billund is home to the LEGO Group, one of the largest and most respected toy companies in the world.
At the company headquarters, giant red, yellow, and blue bricks are visible through the gloomy fog. The reception desk is, you guessed ...
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