September 2013
Intermediate to advanced
304 pages
8h 57m
English
Content preview from The Momentum Effect
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5
Compelling value
What women want
Car shows have always been where ‘boys’ toys’ were shown off. It seemed as if the attitude of the men who designed and promoted the cars was that a woman’s proper relationship to a car is to stand next to it and look pretty. And yet, around 80 per cent of all decisions to purchase a car are either made or influenced by women. There is clearly huge potential for any manufacturer who understands what women want.
Volvo’s answer was simple – a car designed for women, by women. The result was the YCC (‘Your Concept Car’), a non-production concept car unveiled at the Geneva International Motor Show in 2004.1
Many of the prototype’s innovative features were amazing – an indentation in the middle of the headrest for ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.