The Moral Advantage: How to Succeed in Business by Doing the Right Thing

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1 Leading Lights

Lars Kolind, named Denmark’s Man of the Year in 1996, is one of the world’s most admired businessmen. When he was in charge of Oticon Corporation, a high-quality manufacturer of hearing aids and other technologies, he helped transform the company into a knowledge-based organization in which new ideas could be generated and tested without being blocked by the kind of bureaucratic hurdles that are common in large corporations. Within seven years after taking the company public, Kolind increased its market value by a factor of fifty. After leaving Oticon, he founded his own business discovery fund (PreVenture A/S), served on several boards of multinational ...

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