8. Build Your Team
“If you want to scale, you must teach others.”
— Chris Boudreaux
This chapter describes the typical roles involved in planning, designing, implementing, and sustaining a social work force program. We explain the program management skills and roles required and perspectives on the trade-offs involved in using agency or consulting resources. Finally, we specify roles that are still emerging in this market and which you may need to create within your organization.
Because of the constant change that persists in social media, brands that embrace social media embrace a journey. In addition to the dynamic environment of social media, determining the right operating models for a brand requires flexibility and some degree of experimentation. ...
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