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The Most Powerful Brand On Earth: How to Transform Teams, Empower Employees, Integrate Partners, and Mobilize Customers to Beat the Competition in Digital and Social Media by Susan F. Emerick, Chris Boudreaux

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About the Authors

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Chris Boudreaux helps large brands transform their business operations for ROI through social and digital media. He also led development of social media offerings and served as a solution architect for social media solutions at a global management and technology consultancy. In past years, he led online product and market strategy efforts at multiple global technology brands.

Chris began blogging for business in 2005. In 2008, he developed his first Facebook app and created SocialMediaGovernance.com to help organizations get the most from their social media efforts. In 2011, he coauthored The Social Media Management Handbook ...

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