CHAPTER 1Introduction

by Jason E. Squire

 

 

More historic change has occurred in the movie business recently than in any decade since the coming of sound. In the traditional model, customers would go out to the movies; in today’s model, movies go to the customers who have unlimited choices for other entertainment on personal screens.

Competition for the recreational dollar is intense. Beyond movies, there’s a wide range of entertainment products, services and experiences: television, theme parks, animation, music, interactive, live theatre, sports, comics, resorts, radio, fashion, consumer products and more. In the investment world, they are all analyzed under “leisure time” because management issues, customer impatience and risk factors ...

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