CHAPTER 23 Market Research






by KEVIN GOETZ, founder and CEO of Screen Engine/ASI based in Los Angeles, an influential market research company focused on the entertainment industry. In his nearly three decades of experience in entertainment market research, he has conducted testing on over 4,000 film titles and countless television programs worldwide. Mr. Goetz began his career at NRG (now Nielsen) before serving as President of the Worldwide Motion Picture Group for market research company OTX (now Ipsos). He is a trusted advisor and consultant to numerous studio and network heads, independent film and television executives, producers and directors in Hollywood. The Los Angeles Times named Mr. Goetz “The Doctor of Audience-ology” ...

Get The Movie Business Book, 4th Edition now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.