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The Multigenerational Sales Team by David Szen, Warren Shiver

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1

The Generational Imperative

“Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.”

—George Orwell, English novelist, essayist, journalist, and critic (1903–1950)

The composition of today’s workforce is complex and will continue to evolve over the next 10 to 15 years. Having read our fair share of materials on the topic, we felt an overwhelming sense of negativity associated with the topic. The majority of articles spoke little about how to overcome the obstacle, instead keying in on annoying behaviors that seemed to stereotype each generation. It is important to recognize that there are many positive impacts from the generational mash-up affecting the workplace. ...

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