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The Multigenerational Sales Team by David Szen, Warren Shiver

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2

Generational Definitions and Dispelling Common Myths

“The children now love luxury. They have bad manners [and] contempt for authority.”

—Socrates, Greek philosopher (470–399 BC)

Meet Jason. Jason has held nine roles with the same consumer products company over the last 13 years. He rose to the level of vice president in his first four years and is the embodiment of a high performer. Jason currently oversees a sales team that manages some of the company’s largest retail accounts which account for 45 percent of Central Garden’s annual revenue.1

With the support of Central Garden’s leadership team, Jason has invested heavily in his professional development, recently earning his MBA from a top-ranked business school. Jason enjoys tremendous loyalty ...

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