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The Multigenerational Sales Team by David Szen, Warren Shiver

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6

Generational Considerations for Sales Skill Development

“You want to teach the next generation so they can learn a little bit faster and a little bit more so everything becomes that much better.”

—Cobi Jones, former American soccer player (1970– )

Sales skill development is an important factor in the success or failure of sales professionals and leaders. We have seen this directly with our clients, from our own experience, and in current research studies. “As management shifts to younger generations, the research reveals the areas that companies can focus on to enhance skill sets, address the challenges of managing multiple generations, and retain and engage employees by understanding what workplace perks they may value most,” said Karyn Twaronite, ...

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