The Myths of Innovation

Appendix A. Research and recommendations

This is fuel for the curious: I've provided copious notes for anyone seeking more knowledge about the preceding topics. There are two bibliographies—one annotated, the other ranked—and a summary of other research used to support the writing of this book. Good luck; let me know what gems you find.

Annotated bibliography

Myths and mythology

Campbell, Joseph and Bill Moyers. The Power of Myth. Anchor, 1991.

The most accessible book in the Joseph Campbell cannon. It's a set of interviews conducted by Bill Moyers and covers many of the major themes in Campbell's other works. Of prime importance is that this text explains why myths matter, how they function, and their relevance to today's challenges. If you like this one, follow up with Campbell's Myths to Live By (Souvenir Press Ltd, 1995).

Armstrong, Karen. A Short History of Myths. Canongate, 2005.

This short book follows the history of myths from the beginnings of creation myths to the modern age. Armstrong is a master at approaching the subject of belief in an informal yet scholarly way, and she provides an excellent counterpoint to The Power of Myth. Both books avoid getting into pantheons or comparative mythology, but plant seeds for why you'd want to go there.

Businness innovation

Drucker, Peter. Innovation and Entrepreneurship. Collins, 1993.

A star in my research. His approach is wise and concise, he writes well, and he uses stories more than statistics to support claims. If you want to understand ...