Iwant to acknowledge and express my appreciation for the many people who helped to make this book possible.

To my partner on this book, Ruth Mills. I value my collaboration with Ruth very much and I am grateful to Ruth for her contributions, her good nature, and her professionalism.

To Lori Ames, for her guidance throughout this project and for helping me with publicity, marketing, and public relations.

I am grateful to Dana Newman, my literary agent, for her expert guidance.

I am also grateful to the wonderful team at my publisher, McGraw-Hill Education: Donya Dickerson, Pattie Amoroso, Peter McCurdy, Maureen Harper, and Steve Straus.

I am grateful to the people who agreed to be interviewed for The Native Advertising Advantage ...

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