May 2017
Beginner
224 pages
4h 16m
English
book
The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
by Mike Smith
Content preview from The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth
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This chapter provides information from marketers who are doing native advertising on a wide variety of sites. Consider this “from the horse’s mouth,” so to speak: it includes insights from companies that sell everything from technology to food to cars to “spirits” (otherwise known, for those of us not working in this industry, as alcoholic beverages). I’ll provide information on how much of the total marketing budget is devoted to native advertising; how companies come up with ideas and the execution of the native ads; and examples from different companies in different industries.
My job is in digital advertising for Hearst, and I am also a consumer of media. Throughout each day, I read ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.