THE NATIVE ADVERTISING ADVANTAGE
The world of digital publishing has changed so much regarding the publishing of content and advertising, though native advertising is evident, though perhaps less so, in other mediums as well. The Native Advertising Advantage is a well-thought-out, accessible read that takes an industry that changes what seems like almost every day, and offers a grounded, sincere look at it from all angles.
—Phil WiserChief Technology Officer, Hearst
Ask five people what native advertising is and you will probably get five different answers. The Native Advertising Advantage lays it all out in simple, clear language. Smith uses his unique perspective as a publisher and ad tech veteran to clarify this complex topic for ...