The world of digital publishing has changed so much regarding the publishing of content and advertising, though native advertising is evident, though perhaps less so, in other mediums as well. The Native Advertising Advantage is a well-thought-out, accessible read that takes an industry that changes what seems like almost every day, and offers a grounded, sincere look at it from all angles.

Phil WiserChief Technology Officer, Hearst

Ask five people what native advertising is and you will probably get five different answers. The Native Advertising Advantage lays it all out in simple, clear language. Smith uses his unique perspective as a publisher and ad tech veteran to clarify this complex topic for ...

Get The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.