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Going from DEI Mandates to Company Mission at Denny’s

COMPANY: Denny’s

STAGE: Compliance to integrated

BEST PRACTICES: Focus on de-biasing hiring, becoming embedded in the community, firm-wide trainings, zero-tolerance policies, creation of the first CDO role, supplier diversity, partnering with peers to foster continuous improvement

KEY QUOTE: “We don’t believe in hiding from this shameful part of our history.”—John C. Miller, CEO of Denny’s1

“Denny’s is offering a new sandwich called the Discriminator. It’s a hamburger. You order it, then they don’t serve it to you.”2 When late-night talk show host Jay Leno made this joke on The Tonight Show in May 1993, it was an easy way to get a laugh. Denny’s, one of the largest US food chains with ...

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