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The Necessity of Strangers: The Intriguing Truth About Insight, Innovation, and Success by Alan Gregerman

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Innovation

You cannot discover new oceans unless you have the courage to lose sight of the shore.

ANDRÉ GIDE

We all know that innovation is essential to the success of companies, organizations, and individuals. If they are to grow and prosper, enterprises of all types and sizes must continually deliver even greater value to the people and businesses they have the privilege to serve. And they do this by innovating, in order to:

  • Develop better products, services, and solutions
  • Create more remarkable and more valuable customer experiences
  • Improve the quality and efficiency of the ways they produce and distribute their offerings

Otherwise, they ...

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