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The Necessity of Strangers: The Intriguing Truth About Insight, Innovation, and Success by Alan Gregerman

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Customers

It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

CHARLES DARWIN

We all know that customers are essential to the success of any business or organization. Without them we don't have a particularly good reason to exist. In order to grow and prosper we need to continually deliver greater value to our existing customers and find new sets of customers around the corner and across the globe. And if our business is new or relatively unknown, we have to rely even more on strangers and connect in a way that will inspire them to give our offerings a try. Then, assuming we've ...

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